Gem of the Day: ASCENO London

ASCENO London the is a Resort and Ready-to-Wear brand with a strong heritage in sleepwear. Comfort, ease, versatility, and responsibility are at the core of everything they do.

The designs are modern yet timeless, withstanding the test of wardrobe time. Versatility is at the core of what they create so you can buy well and buy less. They produce in an ethical and responsible way and are committed to moving ever further along the path to a sustainable future. ASCENO also produces small production runs to reduce excess and waste. 


In 2014, ASCENO founders Lauren Leask and Poppy Sexton-Wainwright set out to create a brand that allowed a woman to be the purest version of herself and embrace her true authenticity — relaxed, carefree, and confident. Their heritage is in silk pyjamas and the relaxed, effortless energy one has when wearing them. Whether entertaining at home, away on vacation or for an evening out with friends ASCENO has you covered, literally. 

The designs are modern yet timeless, withstanding the test of wardrobe time. Versatility is at the core of what they do so you can buy well and buy less. The brand produces in an ethical and responsibly way and are committed to moving ever further along the path to a sustainable future. They produce in small production runs to reduce excess and waste. 

VERSATILE STYLE

The founders recognize the need for clothes that not only feel great but are versatile enough to suit any occasion. Personally, this would be a closet of perfection. Who does not want to feel great and look wonderful?? Their clothes can be worn in the city, at home, on vacation, and to parties. If you can’t wear it in a multitude of settings you won’t find it in their collections. The brand simply does not make dressing complicated. ASCENO loves that women can throw on an outfit and go anywhere with confidence and ease. They strive to make it easier for women to dress confidently no matter the occasion.

NATURAL FABRICS

They only use 100% natural fabrics which are more environmentally responsible. More and more fashion companies are going sustainable, and ASCENO London is committed to the process.
“We know that if it came from the earth it can go back to the earth. We use organic linens and cotton and responsibly sourced organic silk,” said ASCENO. They will be launching many more sustainable fabrics in their upcoming collections including organic and responsible bamboo silk. They test every fabric for its hand-feel, durability, and design. As more sustainable options and technologies become available they are committed to integrating them into the collections.  

RELAXED SILHOUETTES

ASCENO designs are relaxed yet elegant. Silhouettes are simple, chic and effortless. There is an easy luxury to the ASCENO style with uncompromising attention to detail and composition. Their commitment to design, fit, and construction ensures exceptional comfort and quality.

ASCENO INSPIRATION

At ASCENO, they are inspired by women and their powerful femininity. They love when you can see that a woman is confident in who she is, and when she allows that confidence to shine through in all that she does. They want women to wear their clothes, and not to be worn by them.

You can find ASCENO LONDON on the following social media platforms:

https://www.instagram.com/ascenolondon/

https://www.facebook.com/ascenolondon

One thought on “Gem of the Day: ASCENO London

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s